Brand

Guidelines

01 / Introduction

Humble.

Passionate.

Relational.

How we show up, every time.

02 / Logo Design

The Mark.

The V is also an arrow. Point it where the work is going.

Tap a direction

Logo variants matrix

Prohibited applications

×

Do not stretch

Keep it in proportion.

×

Do not tilt

Keep it level.

×

Do not recolor

Our colors only.

×

Do not add effects

No glows, shadows or filters.

03 / Chromatic Palette

Brand Colors.

Five colors. Black, white, gray, and two shades of fire.

Palette Reference

// Tap any swatch to copy

04 / Typographic System

Type Matrix.

Big, wide type for the headline. Plain type for everything else.

Heading // Display system

Aa

Bunken Tech Sans Wide

Use for: Headlines and big numbers.
Weight: ExtraBold

Body copy // Text system

Aa

Helvetica Now Display

Use for: Everything else.
Weights: Regular, Medium, Bold

05 / Verbal Standards

Voice & Tone.

Sounds like a person. Points at someone other than us. Says it in as few words as it takes.

Hear the difference.

// Tap to switch

Test your tone

06 / AI Standards

Using AI.

Use AI. Just paste this first.

RULE 01 Attach the logo. Never let AI draw it.

RULE 02 Our colors only. Five. Nothing else.

RULE 03 Pre-prompt first. Every time.

Four steps

// 30 seconds

01Copy.

02Paste.

03Attach the logo.

04Ask.

The pre-prompt

// Full version

Valicy pre-prompt // full

Brand rules for Valicy. Follow these exactly.

COLORS (use only these):
Dark: #0A0A0B
Off-white: #FAFAFA
Gray: #A39D98
Red: #FE390E (main accent)
Orange: #FF6404 (secondary accent)
No other colors. No blue, green, gold, purple or pastels.

LOOK: Dark background, bold wide uppercase headlines, red accents, clean and modern, lots of empty space. Premium, not flashy.

FONTS: Headlines in Bunken Tech Sans Wide ExtraBold. Body in Helvetica Now Display. If unavailable, use a similar bold wide sans serif for headlines and a clean sans serif for body.

LOGO: Use only the attached Valicy logo file, placed as-is. Do not recreate, redraw, trace, modify or recolor it. If no logo file is attached, do not draw one.

Confirm you understand, then help with the request below.

Short version

// Quick asks

Valicy pre-prompt // short

Valicy brand: colors only #0A0A0B, #FAFAFA, #A39D98, #FE390E, #FF6404. Dark background, bold wide uppercase headlines, red accents, premium and clean. Use only the attached logo file, never recreated. Fonts: Bunken Tech Sans Wide, Helvetica Now Display.

Brand files