Marketing operating system
Where we're going, and the map that gets us there.
Horizon Twelve months, refreshed quarterly
System elevation marketing, visualized as a cabinet
Foundation, strategy, tactical.
Two and a half months in
Diagnose, then build, then plan.
FIRST 30 DAYS
Download
- Full business and brand download
- Team assessment, roles and capacity
- Audit of existing marketing
- Stakeholder interviews
- Gap analysis
NEXT 60 DAYS
Foundation
- Brand identity and standards
- Brand voice and tone system
- Website rebuilt on a platform we can run
- CARE program and questionnaire
- G2E booth direction
- Employee store live
NOW
Strategy
- Annual marketing plan
- Platform specific social strategy
- Department structure and scorecards
- Budget framework
- Trademark and IP position
- Master event calendar
The foundation was never the deliverable. It's what makes the next twelve months possible at a speed and cost that wouldn't otherwise be available.
Ongoing strategy
The site is a product, not a project.
v1.0 LIVE
Foundation
New platform, new brand, core pages, editable without an agency.
REL 02
Game depth
Templates so a new title ships complete on launch day.
REL 03
Careers
Recruiting side rebuilt. CARE gets a real home.
REL 04
Search
Speed, structure, and the pages that earn position.
REL 05
Authority
Home for podcast, research, and industry content.
Every game launch triggers a release. Cost spreads across quarters instead of forcing a full rebuild in three years.
Next thirty days
Moving now.
PRIORITY
Garrett's search presence
Control what appears when Garrett is searched. Profiles, LinkedIn, structured data, and the results that already rank.
CARE
CARE goes external
Creative, messaging, and rollout so the launch matches how good the program is.
LEGAL
Trademark rollout
Symbol applied across active marks. Asset inventory built for counsel.
TEAM
Roles and scorecards
Defined scope, measurable goals, and a written path up for every person.
SEARCH
Valicy page one
Company side of the same work. Listings, position, technical groundwork.
DESIGN
Asset library
One source of truth for logos, fonts, templates, photography.
Twelve months
One major build per quarter.
Q3 IN PROGRESS
Social system
A job for every platform. Live before G2E.
Operating model set. Master event calendar built.
Q4 NEXT
Video engine
Recurring series with repeatable formats, not one-off videos.
Video hire onboards. Budget and IP set.
Q1
Employer brand
Recruiting that looks nothing like HR. Careers site, employee stories, department spotlights.
Q2
Industry authority
Own the conversation. Podcast, research, press, speaking.
Year two planned. Brand governance.
Each quarter fuels the next. Social feeds video, video feeds recruiting, all three feed authority.
The department
Strategy and delivery are different jobs.
FRACTIONAL CMO
Strategy
- Annual marketing plan
- Budget framework and allocation
- Positioning and messaging
- Brand governance and approvals
- Executive brand and search
- Trademark and IP strategy
- Department design and roles
- Hiring strategy and job specs
- Platform and channel strategy
- Content operating system
- Campaign architecture
- Trade show strategy
- Website release roadmap
- Vendor and agency selection
- KPI definition and dashboard
- Leadership reporting
MARKETING DIRECTOR
Delivery
- Calendar execution
- Team leadership
- Campaign delivery
- CARE initiative
- Platform ownership
DESIGN, TWO TRACKS
Craft
- Brand and product
- Digital and content
- Scorecards
- Path to senior
OPEN ROLE
Video
- Full-time, in-house
- Series production
- Trade show and factory capture
- Recruiting film
Recommended rhythm
How you'd hear about it.
MONTHLY
State of the union
One page. Shipped, in flight, next, and anything needing a decision.
QUARTERLY
Strategy review
Progress against this plan, the next major build, budget check.
ANNUALLY
Planning summit
Next twelve months built with leadership, against where the business is going.
This is a recommendation, not a fixed schedule. If you'd rather hear about this weekly, in person, or in a format we haven't considered, say so and we'll build the rhythm around how you run the business.