Brand
Guidelines
Confident.
Fun.
Relentless.
Valicy is the new standard in land-based gaming.
The Mark.
Our monogram functions natively as an arrow across directional surfaces, providing a direct, unified visual system that illustrates clear movement and collaborative growth.
Brand Colors.
Our palette is intentional and compact. Ink and Paper anchor the core system, while Blaze drives emphasis and focus.
Palette Reference
Type Matrix.
Two typefaces map clear production roles. Bunken Tech Sans Std organizes primary layout messaging, while Helvetica handles clear supporting text blocks.
Application: Primary headers, metrics, and manifestos.
Weights: Regular, Medium, Bold, Black
Application: Narrative paragraphs and descriptions.
Weights: Regular, Medium, Bold
Voice & Tone.
Our communication style remains direct, confident, and transparent. We share our objectives clearly, value our relationships, and maintain focus on creative standards.
Hear the difference.
How we move.
Motion is foundational to Valicy, not decoration. Our scrolls reveal, our beams scan, our surfaces breathe, our impacts land. Every motion has a purpose and a place. Use these patterns as a kinetic vocabulary the brand speaks fluently.
Intentional, not decorative.
Motion serves the message. If a movement doesn't earn its place by reinforcing meaning or guiding attention, it doesn't belong.
Triggered, not autoplaying.
Motions respond to the user — scroll, hover, tap. Ambient loops are used sparingly and serve atmosphere, not attention.
Paused when offscreen.
Animations stop running when the user isn't looking. IntersectionObserver is the default mechanism. No exceptions on mobile.
Respect reduced motion.
Every motion has a static fallback. The prefers-reduced-motion media query gracefully disables animations and reveals the end state.