Brand
Guidelines
Confident.
Fun.
Relentless.
Valicy is the new standard in land-based gaming.
The Mark.
The Valicy logo is a modern, geometric wordmark. Beyond a simple monogram, the V functions directly as an arrow across our materials to visually illustrate clear movement and growth.
Brand Colors.
Our palette is intentional and tight. Ink and paper anchor the system. Blaze drives emphasis and energy. Use color with purpose. Click any swatch to copy the hex.
Type Matrix.
Two typefaces. Clear roles. Bunken Tech Sans Std carries headlines and brand statements. Helvetica Now Display handles body copy and supporting text.
Use for: Headlines, brand statements, large display
Weights: Regular, Medium, Bold, Black
Use for: Body copy, paragraphs, supporting text
Weights: Regular, Medium, Bold
Brand Voice & Tone
How we sound.
Valicy's voice is direct, confident, playful, and human. We say what we mean. We back it up with work. We don't forget that gaming is play.