Marketing System // Team Structure

Two brands.
One marketing engine.

07
Seats Total
01
New Hire Needed
In seat today Already hiring Role change New hire
Strategy Layer In seat

Fractional CMO

Hunter Harrison // 20 hrs weekly

Sets marketing strategy across both brands. Owns positioning, the annual plan, budget, brand direction and the quality bar. Reports into the president.

Delivery Layer In seat

Marketing Operations & Delivery Lead

John

Runs the department day to day. Owns intake, priorities, the marketing calendar, creative traffic, vendors, events and delivery. Keeps the machine running between strategy sessions.

Valicy Two lanes, one identity
Lane 01 New hire

Product Marketing & GTM Lead

Owns the commercial story for every game and cabinet. Writes the positioning, builds the launch framework, arms sales, runs activations with the casinos.

Product owns //
What we sell and why it wins
Game and cabinet positioning, launch strategy, sell sheets, sales decks, competitive intel, casino activations, trade show product story.
Lane 02 Hiring

Brand & Experience Lead

Owns how Valicy shows up as a company. Culture moments, internal communication, merch, the CARE story, recruiting brand and the feel of the building itself.

Brand owns //
Who we are and how we show up
Corporate brand, culture and internal comms, merch, employer brand, social presence, reputation, HQ environment and company traditions.
Separate brands
Banilla Games Its own audience
Lane 03 Role change

Banilla Brand Lead

Single owner for everything Banilla puts into the world. Product marketing, brand, distributor and route operator support, trade presence. One name accountable for the P and L of the brand's reputation.

Banilla owns //
A separate brand with a separate buyer
Banilla speaks to a different market than Valicy does. Right now the two bleed into each other and neither gets a clean story. This seat draws the line and holds it.

Shared Creative Studio

Leads own the strategy. The studio makes the work. One creative team serves all three lanes instead of three teams doing the same job three times.

Serves all lanes
In seat

Generalist Designer

Web, merch, brand systems, cabinet and product marketing, presentations, event graphics.

Hiring now

Motion & Video Producer

Game promos, cabinet reels, motion graphics, launch and event content across both brands.

External bench

Agency & Specialists

Social execution, web development, 3D, photography, PR, fabrication and overflow. Capability without headcount.

Operating Principle //

Product creates the reason to buy.
Brand creates the reason to believe.
Every lane has one name on it.