Valicy / Marketing Department
Proposed Structure / 08.2026
The Marketing Team
Hunter Harrison
Marketing Lead / Vision / Priority- Owns marketing strategy and the annual roadmap
- Sets vision, priorities, and the creative standard across both sides of the business
- Builds the department: team structure, hiring, systems, and budget
- Develops and coaches the marketing team
- Brand steward for Valicy, product, and Banilla
- Partner to sales, product, HR, and ownership
- Reports to ownership on progress and direction
Rolls up to Hunter
Reports to Hunter
Reports to Jon
Jon Edwards
Marketing Director- Leads the marketing team
- Single point of contact for all marketing needs
- Defines, implements & owns the ticket system: prioritize + assign
- Trade shows, vendor management, casino activations & promos (until delegated)
Brittiany Rorrer
Design / Marketing Assets- General design requests
- Game promo design
- Trade show booths
- Web & print
- Merch design
Occasional freelance support on overflow
Open
Video / Photo
New Role- Game promo video
- Animations
- Shoots & edits
Open
Experience / Events
How We Show Up- Promos & activations
- New installs
- Product launches
- Direction over environments: how the offices look and feel
- How we present in person, on site, and at shows
Flex Layer / Freelance + Intern
Social & PR: community management & planning, with assets from Brittiany + Video
Merch design support
Overflow production
Rolls up to Hunter
Eduardo Vargas
Banilla Marketing Lead- Single POC for Banilla
- Website & print media
- Trade show booth & creative assets
- Product images
- Sales collateral
Future: transitions to a Banilla POC (TBD)
Draft for review
Prepared by Hunter Harrison / Catch